When applied, it instantly helps provide your work with a sense of artistry to it. In design, the golden ratio primarily boils down to the matter of aesthetics. Each number in the Fibonacci sequence is the sum of the two numbers before it. If you take the golden ratio diagram and draw out an arch in each square from one corner to the opposite corner, you will end up drawing the first curve of the Golden Spiral (or Fibonacci Sequence). Then, here’s where it gets even more complicated. The golden ratio exists when a line is divided into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equals to 1.618. It was deduced by Leonardo Fibonacci, an Italian mathematician born in Rome in 1170.įor designers who decide to apply this rule to their artwork, here is how the process usually goes. As baffling as it may seem, somehow, this proportion has been incredibly successful. To put it shortly, the ‘golden ratio’ (also known as the ‘golden rectangle’, ‘golden mean’, ‘golden section’, ‘divine proportion’ or Greek letter ‘Phi’) refers to the specific number which hints a shape with the exact proportion, which is 1 – 1.618. What is the value and how was it deduced? Mind that the golden ratio is something has been used by plenty of creators, among which has been the inventors of the Pepsi logo, pyramids in Giza, Parthenon in Athens, the Eiffel Tower, and even the Mona Lisa. ‘Golden’ refers to the most brilliant, best, and perfect quality, whereas ‘ratio’, in this case, refers to a shape or figure that has clear-cut relations within it. The “golden ratio” combines insights from the field of nature, art, and mathematics, enabling designers to apply it to their products. What is the Golden Ratio and Why Should You Use It In Design In this article, we’ll also be explaining how you can apply the golden ratio to any of your design projects. You might or might not have heard of this concept yet, however if you are confused as to what it actually means, we are here to explain it to you in a simple manner. Among many mysterious terms and expressions coming from the world of design and marketing, sooner or later you might come across the arts and mathematics-related concept of “Golden Ratio”.
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