![]() ![]() ![]() ![]() “It is a good idea to cross-reference lists of trade show attendees with a list of your current customers, and send those people personalized invitations so they know you will be there” said Christina Hundschell Dela Cruz, Senior Manager of Business Development at EBD Group, the leading partnering firm for the global life science community. Try buying the pre-show registration list, and connecting with trade show attendees via emails, postcards, and social media before AND after the show. There are many tools available to you even before you hit the trade show floor. Once you set these goals, start implementing them early. Ask yourself, are you looking to make an impression on your current customers, or attract new ones? Are you trying to establish your brand as a thought leader, build brand awareness in a new arena, or promote the product you just launched? The answers to these questions will determine every choice you make in trade show planning, from the design of your booth, to the pre- and post-show advertising. Set Your Trade Show Goals and Identify Your Targetīefore you start sending out invites and planning your booth design, you need to establish specific goals for your trade show presence. In this blog post, trade show industry experts share their thoughts on the best and the worst of trade show tips for planning and designing your 10×10’ booth. Representing your company at a trade show is a big investment, but it is also an opportunity to gain more visibility, make professional connections, and showcase your brand. How are you going to stand out from the crowd and use your limited space (and limited budget) to the fullest, while meeting your goals? You are tasked with planning an effective trade show booth for your company, you have a limited budget, and you have decided to stick with the smallest, most common booth size: 10×10’. Use these 10 trade show tips to ensure your trade show booth is a success. ![]()
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